Our aim was to create an unusual, innovative and engaging activation to support global Pepsi summer campaign. Pepsi is known for its bold and creative advertising approach. That’s why we decided to use in summer campaign a Shazam technology, which is totally new for Ukrainian market. Users were able to Shazam the TV ad and get to the mobile promo site. To memorize every summer moment users were offered to make a photo and add a suitable emoji and share it with the whole world.