Release your X-factor
To support the sponsorship of X-factor TV show by Nescafe Gold we have launched the first in Ukraine integrated campaign that united brand sponsorship on TV, web and Shazam technology.
The best way to show your vocal talent – is to get on the X-factor scene. And we gave our users that chance virtually. To get an opportunity to live up to the excitement and sing along with favorite participant of the TV show.
To create own X-factor video user should have to Shazam a certain song from the TV show right on the air. After song recognition, the user gets to the website where they were able to select one of the songs from the show participants and create their own lip sync video. After sharing the result video user was getting to the weekly prizes draw list.