Our aim was to create a digital promo to build awareness of a new product from Nestle – Nescafe Gold Cappuccino. To encourage the audience to share the unique moments and to emphasize the rich and tender foam of the beverage.
We invited a well-known calligraphy artist to help us make a special handwritten font for spring wishes and turned the rich foam of Nescafe Gold Cappuccino into a canvas for the custom greeting cards on our website. On the website, everyone was able to write tender words to someone special and share it via the social networks. After the sharing user enters the prize draw to get the special cozy gifts from Nescafe Gold Cappuccino.